About Me

I'm an entrepreneur at heart, and I see PMs as proxies for founders. So, contrary to the popular perception in the PM community, I do like to think of myself as the 'mini CEO' of the product - not because I hold authority, but because I take ownership as if I co-founded it.

I'm currently driving Product and Product Marketing at a pre-seed startup - loving both the work and the pace.

Recent Case Studies

BlaBlaCar at a Crossroads

Pivot: Saving BlaBlaCar from shutting down

BlaBlaCar, a popular long-distance carpooling platform, is in a tough spot in India. Recent government action has led to a ban of non-commercial carpooling in certain states. How can a sole PM save BlaBla?

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Problem ReframingRisk ManagementNarrative CraftingOpportunity RecognitionStrategic ThinkingExperiment DesignCross-Functional Alignment

0 -> 1 : Building an AI-Notetaker App

As a Founding PM how will you design an AI Notetaker that is different and loved?

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Building an AI-Notetaker App
User ResearchProblem DiscoveryHypothesis TestingCustomer InterviewsMVP Scoping

Latest Reads

Escaping the Build Trap

Escaping the Build Trap

Melissa Perri

Positioning - Lenny's Newsletter

Positioning

Lenny's Newsletter

Prompt Engineering for Generative AI

Prompt Engineering for Generative AI

James Phoenix & Mike Taylor

The Mom Test

The Mom Test

Rob Fitzpatrick

Reforge

How to Make Career Decisions

Reforge

Loved

Loved

Martina Lauchengco